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The VELUX Group

The Model Company Objective.
The way we do business

In 1965, our founder, Villum Kann Rasmussen, formulated the Model Company Objective. It still guides our way of doing business in the VELUX Group.

In everything we do, we set a standard of excellence. For product quality, for business conduct and for responsible citizenship.

Our solutions create better living environments. So does our way of doing business. By engaging respectfully with the people we work with; by giving back to the societies we do business in; and by working responsibly with the natural resources we all depend on.

We create value for society and a profit for our business. A profit we use to stimulate innovation and set even higher standards for sustainable living in buildings. That’s an ambitious goal. But our vision and values help us get there.

It is the Group’s purpose to establish a number of Model Companies, which cooperate in an exemplary manner. By Model Company we mean a company working with products useful to society, which treats its customers, suppliers, employees of all categories and shareholders better than most other companies. A Model Company makes a profit, which can also finance growth and maintain financial independence.

Villum Kann Rasmussen, 1965

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