In 2015, the VELUX Group launched in collaboration with Little Sun the Natural Light project to bring natural light to off-grid areas in Africa, where access to electricity is absent or even dangerous. The project has enabled nurses to do their jobs properly at night and for children to do their homework after sunset.
Delivering natural light from SMUK FEST
At this year’s SMUK Fest, a five-day music festival attended by more than 60.000 people and taking place in a beech forest close to the town of Skanderborg in Denmark, festivalgoers could meet project representatives at the Natural Light stand and buy a solar lamp, thereby increasing the number of lamps donated to off-grid regions in Africa.
“Every time we sell a lamp here, we donate one to Africa. SMUK Fest is a great place to be, as people live in tents for five days and don’t have access to electric light. By buying one to light up their tent in the night, they are donating one to off-grid African communities at the same time,” explains project manager at the VELUX Group Carina Skovsmøller, who represented the Natural Light project at SMUK Fest.
The stand included various initiatives to be more engaging, such as handwritten messages for those who will receive the donated lamps in Africa.