At this year’s Milan Furniture Fair design museum La Triennale di Milano is exhibiting a retrospective by one of the design world’s most prolific and creative personalities, Karim Rashid.
The exhibit showcases 100 selected designs and art works celebrating 15 years of colourful and beautifying design by Karim Rashid.
As part of the fiftieth Milan Furniture Fair (April 12 to 17 2011), La Triennale di Milano has dedicated 400 square metres exclusively to the designs, videos, installation art and so-called ‘blobjects’ by Karim Rashid. The retrospective exhibit, ‘KARIM SAMPLER – AN EDIT FOR THE LAST 15 YEARS’, is curated by Marco Casamonti, director of Italian architecture & design magazine, AREA.
Selecting 100 ‘touchable and visible’ works from a portfolio of more than 3,000 designs is a challenge. However, the exhibit convincingly illustrates the development and extent of Karim Rashid’s work and extraordinary talent. From the iconic paper bin, Cestino Garbo (1996), produced in more than 2 million copies, to the innovative vacuum cleaner, Dirt Devil, and his most recent designs for the VELUX Group.
Earlier this year the VELUX Group launched a unique collection of blackout blinds by Rashid. Inspired by a ’digital nature’ and with a dynamic techno-organic expression.
“Being selected for this exhibit that is part of the internationally renowned Milan Furniture Fair really cements our new strategy of working together with internationally acknowledged designers,” says Kent Holm, Global Director of Accessories at the VELUX Group.
“Choosing to work with Karim Rashid came out of the recognition that if you want to be innovative, you have to experiment and demonstrate courage in the design process. Usually our products serve the purpose of being discrete, but the new designs by Karim Rashid attract attention and add another feature besides quality and value for money to our products. And to be represented at this retrospective celebrating his talent and design career is both an honour and a great acknowledgement.”
KARIM SAMPLER – AN EDIT FOR THE LAST 15 YEARS
La Triennale di Milano – Viale Alemagna 6
April 12 to 17 2011
Opening hours: 10.00 -22.00
‘KARIM SAMPLER – AN EDIT FOR THE LAST 15 YEARS’ is sponsored by VELUX Italy , Ceramica Cielo, Martini and Novacolor.
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About the Milan Furniture Fair (Salone Internazionale del Mobile)
The Milan Furniture Fair is where the world's greats in home décor are gathered to premiere their latest collections and designs. The fair is acknowledged for exhibiting the most exciting furniture designs and designers from around the world. Also represented are the leading design companies and manufacturers that take furniture fashion and interior design to the next level with prototypes and real world products that you will see in production one day.
Every year international purchasers, media and design aficionados meet up in Milan to see, touch, and try out all the best that domestic furnishing has to offer. Thus, in 2010 the fair attracted 2.500 exhibitors and more than 297.000 visitors.
The fair is a joint-up project representing the Salone Internazionale del Mobile, the International Furnishing Accessories Exhibition, the biennial Euroluce (International Lighting Exhibition), SaloneUfficio (International Biennial Workspace Exhibition) and SaloneSatellite.
In 2011 the fair is celebrating its fiftieth anniversary.
About the VELUX Group
The VELUX Group creates better living environments with daylight and fresh air through the roof. The VELUX product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. The Group also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. The VELUX Group, which has manufacturing companies in 11 countries and sales companies in just under 40 countries, represents one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family. For more details, visit www.velux.com.
Contact
Lone Ellersgaard, Corporate Press Manager
VELUX Gruppen
Ådalsvej 99
DK-2970 Hørsholm
Tel office: +45 45 16 40 00
Tel direct: +45 45 16 48 18
Tel mobile: +45 40 40 71 56
@:lone.ellersgaard@velux.com
www: www.velux.com