Interview with Michael Rasmussen, CMO for VELUX, about the VELUX Group renewing the VELUX 5 OCEANS title sponsorship.
Notes to Editors
About the VELUX 5 OCEANS – The Ultimate Solo Challenge
The VELUX 5 OCEANS is the oldest and most established, single-handed round-the-world yacht race. With a rich sporting heritage, the race has been contested every four years since 1982, previously under the titles of ‘BOC Challenge’ and more recently ‘Around Alone.’ The ultimate in human endeavour, more people have climbed Mount Everest and travelled to the moon than have completed a solo circumnavigation.
In 2006, the race celebrated its 25th Anniversary and has developed a special partnership with title sponsor VELUX. Over the years, the race has consistently attracted a wide array of entries from around the globe, making heroes of many celebrated yachtsmen and women, including Mike Golding, Philippe Jeantot, Giovanni Soldini, Jean-Luc van den Heede, Isabelle Autissier, Bernard Stamm and Emma Richards.
About The VELUX Group
VELUX creates better living environments with daylight and fresh air through the roof. Our product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. In addition, VELUX offers many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. VELUX, which has manufacturing companies in 10 countries and sales companies in more than 40 countries, is one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The VELUX Group has around 9,500 employees and is owned by VKR Holding A/S. VKR Holding A/S is a limited company wholly owned by foundations and family. For more details, visit www.velux.com
Facts about the VELUX sponsorship
The sponsorship of the around-the-world adventure supports the VELUX key values - daylight and fresh air. The Ultimate Solo Challenge to the skippers is parallel to the requirements to the VELUX core products - roof windows and skylights – which are exposed to all kinds of weather. There is no such thing as nearly watertight and the products must always perform in all conditions, regardless of cold, storms, dry spells, or blizzards. Quality, technology, and endurance are the key words.
VELUX 5 OCEANS matches the VELUX brand, values, strategies, and markets. The company works with daylight in buildings and thus with the importance of natural environment to the well-being of human beings. The characteristics of yachting correspond to our company’s ambition of constantly mastering the elements, having the commitment to push boundaries and always doing so in a sportsmanlike and responsible manner.
About Clipper Ventures Plc
This year marks the 37th anniversary of Sir Robin Knox-Johnston's historic solo and non-stop circumnavigation in 1970. Now, as Chairman of Clipper Ventures PLC, he is at the forefront of promoting round-the-world yacht racing. Clipper Ventures, the marine sports company founded in 1995 and listed on AIM stock market in London in 1999, is focussed on developing and promoting major events capable of attracting significant participation, income, media coverage and associated sponsorship revenue. The company owns the rights to the Clipper Round the World Yacht Race, the VELUX 5 OCEANS, and Zapcat Racing, the world's largest one-design powerboat series.
For more information please contact:
Lone Ellersgaard, Communications Manager
Phone: +45 45 16 48 18