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The VELUX Group is title spon-
sor of the premium handball competition in Europe: VELUX EHF Champions League.
Men's handball has a large fan base and the season's 148
matches played around Europe by 24 national teams receive massive TV coverage
The season starts in Septem-
ber and culminates in May with the final round, VELUX EHF FINAL4. |
In 2010, the VELUX Group signed a three-year contract with EHF Marketing GmbH as title sponsor. As part of the agreement, the company brand is incorporated into the VELUX EHF Champions League name and logo. During the first season the championship attracted more than 650,000 spectators in the handball arenas, over 300 million TV viewers and 3,500 VELUX guests who were invited to the matches.
Apart from being a major sporting event, the VELUX EHF Champions League constitutes a well-developed commercial platform with rich opportunities for hospitality and entertaining. Handball at the highest international level has a number of inbuilt qualities in itself. A strong winning mentality and a determined team effort is the essence of this handball championship and it harmonises well with the VELUX Group's values and corporate culture.