The VELUX Group is title sponsor of the premium handball competition in Europe: VELUX EHF Champions League. The competition has a large fan base and the season's 148 matches played around Europe by 24 club teams receive massive TV coverage.
The season starts in September and culminates in May/June with the final round, VELUX EHF FINAL4.
In 2010, the VELUX Group signed a contract with EHF Marketing GmbH as title sponsor of the EHF Champions League and in 2012 the agreement was prolonged for another 3 years and will now run until 2016.
As part of the agreement, the company brand is incorporated into the VELUX EHF Champions League name and logo. During season 2011-2012 the VELUX EHF Champions League attracted more than 700,000 spectators in the handball arenas, over 300 million TV viewers and 4,000 VELUX guests who were invited to the matches.
Apart from being a major sporting event, the VELUX EHF Champions League constitutes a well-developed commercial platform with rich opportunities for hospitality and entertaining. Handball at the highest international level has a number of inbuilt qualities in itself. A strong winning mentality and a determined team effort is the essence of this handball championship and it harmonises well with the VELUX Group's values and corporate culture.