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The VELUX Group sponsors one of Europe’s most prestigious male handball tournaments for the eighth year in a row

On the first weekend of June, four handball teams will be competing in one of Europe's most prestigious tournaments. The VELUX Group has worked as a proud sponsor of the EHF Champions League for over eight years now.

The VELUX EHF FINAL4 2017 will be held in Cologne, Germany on the first weekend of June and over 20,000 handball fans are expected to join the event to support their favourite team. The four teams from across Europe that will be competing in the final, were announced on Sunday April 30: FC Barcelona Lassa (Spain), Paris SG Handball (France), Telekom Veszprém (Hungary), and HC Vardar (Macedonia).

Sponsorship running until 2020
In 2015, the VELUX Group extended its contract with EHF Marketing GmbH for an additional five years. Since the contract was first signed in 2010, more than 25,000 VELUX business partners have been collaborating. 


The VELUX EHF Champions League is an extremely powerful platform to create and strengthen our relationship with customers and partners primarily in our key markets across Europe and share the passion and professionalism that best describes the VELUX Group. That is why we extended our cooperation and continue the title sponsorship until 2020,

says Michael K. Rasmussen, VELUX Group Director of Branding and Marketing.

Who will win the trophy?
"One thing is certain: the handball matches at the VELUX EHF FINAL4 are always unpredictable", emphasised Anton Kragh Lauritzen, Head of Sponsoring & Events at the VELUX Group.

Lauritzen believes all four teams have a fair chance to win this year's trophy, which makes this event more exciting to follow.  

Handball giveaway
This year's FINAL4 carries the theme “Let’s Play!”. So far, over 1,000 handball teams from around Europe have applied to receive new handballs, and more than 100 teams obtained one. 

The Let's Play! concept consists of joy and enthusiasm, which we are really looking forward to activate at the VELUX EHF FINAL4 2017. Once again, the VELUX EHF FINAL4 will be a great opportunity to show handball fans from all over the world, VELUX passion for this speedy, entertaining, and unpredictable sport

says Anton Kragh Lauritzen

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