VELUX Model Company Objective
The Model Company Objective, devised by the company founder in 1965, serves as the basis of all VELUX activities. The Model Company Objective of the VELUX Group provides a long-term perspective on the company’s development and guides decisions and actions at all levels of the organisation.
“It is the Group’s purpose to establish a number of Model Companies which cooperate in an exemplary manner.
By Model Company we mean a company working with products useful to society which treats its customers, suppliers, employees of all categories and shareholders better than most other companies.
A Model Company makes a profit, which can also finance growth and maintain financial independence."
Villum Kann Rasmussen, 1965
The Model Company Objective expresses our wish to create value for the company, and for society, while behaving responsibly towards all our stakeholders in daily business. The Model Company Objective from 1965 mirrors the EU definition of Corporate Social Responsibility from 2011, which states that a company must take responsibility for its impact on society and maximise the shared value for owners, other stakeholders and society, while minimising adverse impacts.
Read more about the Model Company Objective and the VELUX Values
The VELUX Group is headquartered in Denmark and employs 10199 people at sales and production sites in 40 countries.