Our partnership with WWF 

We finance forest projects that reduce and remove the equivalent of our historical carbon footprint. The projects are designed and delivered by the World Wide Fund for Nature (WWF). Our twenty-year partnership will deliver a portfolio of forest projects in tropical forest landscapes with high biodiversity value that will create positive change for people, nature and climate.

The partnership’s goal is to donate the verified carbon reductions and removals generated by the forest projects to the host countries’ climate commitments under the Paris Agreement. This means that the verified carbon from the forest projects will not be used for the offsetting of VELUX carbon emissions or any other organisation’s emissions.

By 2041, it is expected that the forest protection and restoration projects will have reduced and removed at least 4.5 million tonnes of CO2 – the equivalent of all CO2 emitted by the VELUX Group (scope 1 and 2) since it was founded in 1941. To increase the likelihood that the forest projects will reach this target, the projects will be designed with a 25% built-in CO2 buffer bringing the total potential capture to approximately 5.6 million tonnes of CO2.

WWF Denmark photo, sun and forest in Uganda

Forest conservation projects with a focus on people, nature and climate

By partnering with WWF to develop new forest projects from scratch, we are taking a unique approach to protect and restore forests in some of the most biodiverse landscapes in the world. Forest conservation is one of the most effective methods to stop the degradation of the planet’s natural environment and help mitigate climate change. The projects are selected based on several criteria including the carbon potential, the biodiversity and community benefits as well as the long-term sustainability of the project.

Based on WWF’s expertise and experience in this area, tropical forests were identified as the most suitable to reach this target and achieve our vision. The final composition of project types in the portfolio was decided based on in-depth feasibility studies. The projects will include a combination of REDD* (Reducing Emissions from Deforestation and Degradation) and AAR* (Afforestation, Reforestation and Revegetation) activities.

Each project will deliver nature-based solutions for climate mitigation aligned with WWF’s Blueprint for High-Quality Interventions that Work for People, Nature and Climate. The  Blueprint outlines principles for project interventions to ensure that they deliver positive climate mitigation impacts and manage anticipated climate risks, while simultaneously delivering benefits and real impact for people and biodiversity.

VELUX and WWF partnership

The challenge of calculating historical emissions

No standard methodology exists today on how to calculate a historical carbon footprint. Therefore, we developed a method to calculate our historical carbon emissions based on the recognised Greenhouse Gas Protocol Corporate Standard and applied this to our historical data. This unique methodology, including the underlying assumptions, was independently verified by Carbon Trust and reviewed by scientific experts at WWF.

Carbon capture is calculated using standards created by the Intergovernmental Panel on Climate Change (IPCC), the leading international body for the assessment of climate change. It is a key source of scientific information and technical guidance to the United Nations Framework Convention on Climate Change (UNFCCC), the Kyoto Protocol and Paris Agreement.

The partnership will ensure ongoing monitoring of all forest projects and include third-party verification according to internationally recognised standards – Verified Carbon Standard (VCS) and Climate, Community and Biodiversity Standard (CCB) developed and managed by VERRA.

The forest project portfolio delivered by WWF

  • Natural forest regeneration in the Albertine Rift in Uganda

    Our first forest project initiated in 2021 is located in Uganda. The project aims to restore degraded forests, plant new trees, and protect the existing natural forests through a range of initiatives. The project is expected to capture a proportionate share of our overall carbon objective.

    The project in Uganda is located in one of the world's most biodiversity-rich landscapes, the Albertine Rift, which stretches over six countries in East Africa. The area is severely affected by deforestation due to the need for farmland, timber, and charcoal. The project aims to restore degraded forests, plant new trees, and protect the existing natural forests. In 2022 and 2023, more than 700 hectares have been restored in the Kagombe Central Forest Reserve – an area which has experienced a 73% forest loss in the past decade. During planting, the few remnant trees that are present and natural regenerating trees that emerged will be left standing and supplemented with saplings. Planting is carried out at a spacing of 5 x 5m, i.e. 400 trees per hectare. As a result, more than 250,000 saplings have been planted in the Kagombe Central Forest Reserve. Through community-based conservation, it is expected that the project will capture 1 million tonnes of CO2.*


    Watch video about the partnership

    WWF x VELUX partnership

    Photo: WWF Denmark, Jonas Lysholdt Ejderskov

    *Carbon impact figures are estimated and may be subject to change upon validation.

  • The Green Shores Project in Madagascar

    Mangroves in the Manambolo – Tsiribihina landscape in western Madagascar are classified as the wetland of international importance due to its unique coastal biodiversity. Mangroves in this landscape are critical for supporting small-scale fisheries and crab fishing which sustain the local population and provide vital natural protection against storms and cyclones that hit the island nation.

    The project aims to protect mangroves and related hydrological systems as well as restore degraded and deforested areas through REDD* and ARR* activities, improve biodiversity, and increase resilience of local communities. The project is expected to contribute with reductions and removals of more than 0.5 million tonnes of CO2.**

    WWF x VELUX partnership 

    Protecting endangered and endemic species

    Madagascar’s mangroves are home to at least 18 threatened animal species such as the Madagascar fish eagle and the Malagazy sacred ibis. The protection and restoration of the mangrove ecosystems is expected to result in an increase in aquatic bird populations and improve the status of threatened species.

    Improving local livelihoods

    The project aims to improve the livelihoods of local communities through sustainable fishing and wood production value chains. As mangroves act as nurseries for fish, the project is expected to support an increase in fishery resources, helping to support food security for the local population. It is also aimed to support diversification of income sources for women and youth, and the implementation of a sustainable mangrove management system providing key ecosystem services to communities.

    WWF x VELUX partnership

    Photo: WWF France: Justin Jin

    *REDD - reducing emissions from deforestation and forest degradation.

    *ARR - afforestation, reforestation, and revegetation.

    **Carbon impact figures are estimated and may be subject to change upon validation.

  • The Saola Project - Reviving the silent forests of Viet Nam

    Located in the mountainous Central Annamites Landscape of western central Viet Nam, Tay Giang district is home to a variety of ethnic minorities and incredible biodiversity. Forest cover is rapidly disappearing due to encroachment for acacia plantation, and the harvesting of non-timber forest products such as medicinal plants, bamboo and rattan. Shifting agricultural practices and illegal logging add further to the pressures that threaten the area’s rich biodiversity and people’s traditional ways of living. This project will be delivered through a mix of REDD* and ARR* activities. The project is expected to contribute with reductions and removals of more than 2 million tonnes of CO2.**

    WWF x VELUX partnership

    Improving community livelihoods

    The project is designed to improve community livelihoods through the development of value chains for non-timber forest products. Value chains for sustainably produced indigenous medicinal products, bee products and wild vegetables will be explored for their potential to enhance household income.

    Improving conditions for biodiversity to thrive

    Tay Giang contains numerous high conservation value tree species, over 445 species of terrestrial vertebrates, 64 species of mammals, 135 species of birds, 118 species of reptiles and 128 species of frogs. The area is home to the Saola (Pseudoryx nghetinhensis), also known as the Asian Unicorn, one of the world’s rarest large mammals, last sighted in 2013.

    WWF x VELUX partnership

    Photo: David Hulse / WWF

    By undertaking efforts to reduce poaching and snaring, as well as improve and increase forest cover, the project is expected to create a healthier and more connected habitat for the region’s rich flora and fauna. This is important to ensure the survival of critically endangered and globally threatened species into the future.

    *REDD - reducing emissions from deforestation and forest degradation.

    *ARR - afforestation, reforestation, and revegetation.

    ** Carbon impact figures are estimated and may be subject to change upon validation.