VELUX history 2000–2007 - digital tools and smart solutions

Sailing team on a VELUX-branded sailboat, maneuvering on open water.

2000-2007

Economic growth breathed life into the construction industry, allowing the VELUX Group to enter the millennium with solutions that addressed new requirements in energy efficiency.

Meeting the new global agenda

Just as the world changed, the VELUX Group transformed too. Now an international organisation of 10,000 people in more than 35 countries, the company geared itself to meet the new global agenda of green energy and sustainability in everyday living. The VELUX Group introduces three new products - the electrical window INTEGRA (2002), io-homecontrol® (2005), and the VELUX Sun Tunnel (2005).

VELUX roof window in attic, open with remote control in hand.

2002: The VELUX Group Introduces INTEGRA.

Increase in production capacity and new product launches

While local initiative remains one of the VELUX Group’s core values, globalisation and increased competition called for more transnational co-operation amongst our divisions and staff. Moreover, market expansion created a need for an increase in production capacity and the launch of new products. In 2000, the V21 product range was introduced, bringing improvements in installation, design and functionality.

Container house with metal roof and VELUX roof windows, modern design.

2005: Soltag demo house – with carbon-neutral heating and optimum living conditions.

The new vision

In 2005, a new vision was launched: “To lead the development of better living environments with daylight and fresh air through the roof”. This vision was born from an understanding of the importance of natural daylight and ventilation, and the interconnection between these and the quality of people's lives.

VELUX Vision statement on a sleek surface, emphasizing daylight and fresh air.

Sharing the passion of daylight and fresh air

Setting the agenda for better living environments is not something we do alone. We, for instance, invite design and architecture students to participate in our VELUX awards, and we bring together some of the world’s leading daylight experts at the Daylight Symposium. Since 2015, the VELUX Group has also held an annual Healthy Buildings Day, where industry experts, professional house builders, policymakers and housing association representatives come together to discuss solutions to make our buildings more healthy and sustainable. We share a passion for daylight, fresh air and better living environments, a passion that still drives the company to this day. The Daylight Symposium and Healthy Buildings Day have been merged into one event from 2021 known as the Build for Life Conference.

Conference room with audience and speaker presenting on stage.

2005: VELUX Daylight Symposium brings together some of the worlds leading daylight experts.

TV commercials

During this period of time, the VELUX Group developed a large number of TV commercials, associating our products with daylight and fresh air. In collaboration with an animation company, a series of emotional TV commercials called 'Toys' was produced in 2003. In the 'Portraits' series from 2005, we also used commercials to communicate our product functionalities and how easy it is to install blinds yourself.