From 2025, the VELUX Group is an official partner of Tour de France, Tour de France Femmes avec Zwift, and Étape du Tour de France. This partnership reflects our passion for creating memorable experiences, bringing the benefits of daylight and fresh air to riders and fans alike. Whether it's supporting professional athletes or the last rider across the line through the Lantern Rouge of the pelotons, VELUX is proud to be “Behind Every Rider” throughout these iconic events.
Through the partnership, the VELUX brand will be displayed on the bibs located on the back of each rider’s jersey together with their racing number. Furthermore, VELUX will also be associated with the notorious Lantern Rouge of the peloton and thus be backing the last rider of the race’s General Classification.
It is through these brand presences that VELUX will be “Behind Every Rider,” whether they are professionals or amateurs, during the upcoming editions of the Tour de France, Tour de France Femmes avec Zwift, and the Étape du Tour de France.
The partnership kicked off in 2025 and covered the 21 stages of the Tour de France event and the 9 stages of the Tour de France Femmes avec Zwift event. The men’s event ran from July 5-27 and the women’s event from July 26 to August 2.
Backing every rider from the first to the last, we, together with our customers and partners, will be chasing daylight throughout the year.
Through our corporate sponsorships, VELUX proudly supports events and programs that enhance the everyday lives of our partners, customers, and employees, inviting all to pursue daylight and fresh air experiences together.
These events offer us the perfect opportunity to connect with nature and people. Whether it's the thrill of gravel or the speed of the road, each ride brings a new journey and unforgettable moments.