By 1965, the VELUX Group had expanded into 12 markets and, by the early 1970s, had grown from around 300 to more than a thousand employees.
The mid-1960s also saw the consolidation of what was to become the mainstay of the VELUX Group’s way of doing business. In 1965, Villum Kann Rasmussen formulated the Model Company Objective by which the VELUX Group committed itself to producing products ‘that were useful to society’ and to ‘treating its customers, suppliers, employees of all categories and shareholders better than most companies’.