Board and Management

VELUX Executive Group Management

Lars Petersson, VELUX Group CEO

Lars Petersson


Lars Petersson is the CEO of VELUX Group. In 2022, he joined the VELUX Group from his previous position as CEO of Hempel A/S.  

Lars has held several top management positions in global building materials manufacturing companies such as Inwido and Tarkett. In addition to his leadership experience, Lars has an MSC in industrial engineering and management from Chalmers University of Technology, plus an MSC in mechanics from École polytechnique fédérale de Lausanne and he has also studied sales and marketing at the University of Lausanne.

Anders Götzsche

Anders Götzsche


Anders Götzsche is CFO of the VELUX Group. Anders is responsible for Finance, IT, Business Services, Internal Audit, M&A and Strategy. Anders joined in April 2022 from a position as EVP and CFO at Lundbeck A/S.
Anders has extensive leadership experience and strong competence in mergers and acquisitions, and strategy implementation. Anders has an MSc in Business Economics and Auditing from Syddansk Universitet and is also a state-authorised public accountant.

Tina Mayn

Tina Mayn

EVP Products

Tina Mayn is Executive Vice President for Products in the VELUX GROUP, which includes Innovation, Research & Development and the VELUX Product Programme. She joined VELUX in 2018 from a position as Executive Vice President of Research and Development, Product Portfolio and Global Marketing at Nilfisk. Tina is a member of the board of Tarkett.

Tina has extensive leadership experience within product management, product development, innovation, procurement and change management. Tina has an MBA from The European Institute of Purchasing Management (EIPM) in France. 

Keith Riddle

Keith Riddle

EVP Global Marketing

Keith Riddle is Executive Vice President for Global Marketing in the VELUX Group. Keith is responsible for the global development of the VELUX brand in working towards the Group vision of delivering better living environments with daylight and fresh air through the roof.

Keith joined VELUX in 2003 in the UK, where he worked as Managing Director for more than 13 years. Prior to joining the VELUX Group, Keith worked in various sales and marketing roles in the international beverage business at Diageo. Keith has a BA in history from The University of Edinburgh and an MBA from Durham University.

Jørn Neubert

Jörn Neubert

EVP Supply 

Jörn Neubert is Executive Vice President for Supply in the VELUX Group. Jörn is a qualified engineer and has extensive experience in production and technology. He began his career with Mercedes and joined ITT Automotive after graduation, where he remained for 13 years and progressed to Plant Manager, responsible for more than 900 employees.

Prior to joining The VELUX Group in 2018, Jörn was Vice President of the Norma Group, with responsibilities for the operation and supply chains of 27 manufacturing plants around the world.

Iben Schmidt Helbirk

Iben Schmidt Helbirk

EVP People & Organisation
Iben Schmidt Helbirk is Executive Vice President for People & Organisation in the VELUX Group., including Internal Communication. Iben is responsible for the global people agenda and the development of the organisation to support the realisation of the strategy.

Iben joined VELUX in 2018 from a position as Corporate Vice President of People & Communication at Novo Nordisk Engineering. Iben has extensive experience within bridging business and HR strategies to ensure continuous organisational development. Iben has a M.Sc. in International Marketing & Management from Copenhagen Business School in Denmark.  


Andre Dot, Velux Group

André Dot

EVP Region Southwest Europe

André Dot is Executive Vice President for Sales Region Southwest Europe in the VELUX Group. André joined VELUX in 2020 as President & General Manager of VELUX France, and later stepped into the role as Senior Vice President of Region South. When joining VELUX, André came from a position as General Manager of Groupe SEB France.

André has more than 30 years of professional experience in sales management, marketing management and general management positions in the home equipment and domestic equipment sector, in France and abroad. André Dot is a graduate of NEOMA Business School in Reims, France (Master Commerce / Marketing).

Jacob Madsen, Velux Group

Jacob Madsen

EVP Region North

Jacob Madsen is Executive Vice President of Sales Region North in the VELUX Group. Jacob holds an MSc in International Business from the University of Southern Denmark and has worked in the building industry through his entire career.

Jacob started his career in VELUX in 1994 and worked in different roles, among other as responsible for VELUX business in Slovenia and Croatia and as part of the team starting up RoofLITE, now called Altaterra. Between 2005 and 2018, Jacob worked in the Danish company Danfoss, where he held several senior leadership positions in Sales & Marketing and General Management in the Heating Segment.

In 2018, Jacob re-joined VELUX as General Manager for VELUX Germany and later stepped into the role a Senior Vice President for Region DACH. 

Anders Dam Vestergaard, Velux Group

Anders Dam Vestergaard

EVP Region North America, CEE, APAC & Altaterra

Anders Dam Vestergaard is Executive Vice President of Sales Region North America, CEE, APAC & Altaterra in the VELUX Group. Anders joined VELUX in 2018, from a position as Executive Vice President of Sales & Marketing in Fertin Pharma and before this has held various commercial and senior leadership roles in FMCG and Biotech.

Anders holds a MSc in Management Accounting and Strategy from Aarhus University, and has extensive experience working with sales and marketing in leading customer centric companies with a strong focus on strategy and execution. 


VELUX A/S board members