In 2005, the VELUX Group’s new vision was launched: “To lead the development of better living environments with daylight and fresh air through the roof”. This is still at the heart of what we do, linking natural resources with human needs. Natural daylight and ventilation are fundamental to the quality of people's lives and living environments.
Setting the agenda for better living environments is not something we do alone. For instance, we invite design and architecture students to participate in our VELUX awards, and we bring together some of the world’s leading daylight experts at the Daylight Symposium. Since 2015, we have also held an annual Healthy Buildings Day, where industry experts, professional house builders, policy makers and housing association representatives come together to discuss solutions to make our buildings more healthy and sustainable. We share a passion for daylight, fresh air and better living environments. That’s what started our company more than 70 years ago – and it still drives us forward.
During this period of time, the VELUX Group developed a large number of TV commercials, associating our products with daylight and fresh air. In collaboration with an animation company, a series of emotional TV commercials called Toys was produced in 2003. In the Portraits series from 2005, we also used commercials to communicate our product functionalities and how easy it is to install blinds yourself.