Through acquisitions and a commercial division expansion, we accelerated our efforts to become a regional market leader within the commercial business area. Staying true to our values and who we are, we launched our Sustainability Strategy 2030.
The commercial business area
The VELUX Group has been the market leader in the residential market for roof windows for more than 80 years. Today, the strategy is to develop a leading position in the commercial business area through organic growth and acquisitions. The VELUX Group’s first step into the commercial (non-residential) market was in 2012 when it launched VELUX Modular Skylights (VMS).
Acquisitions in 2018
As a fundamental part of the new growth strategy, VELUX made three acquisitions within the commercial division. The first acquisition was Wasco Products Inc., also known as Wasco Skylights, one of America’s oldest and largest skylight manufacturers. The second acquisition was JET-Group, a leading European supplier of daylight solutions, ventilation products and smoke and heat exhaust ventilation systems. The third acquisition was Vitral, which sells skylights and glass-roof systems in Denmark and England. With these three acquisitions and the continuous development of VELUX Modular Skylights, the VELUX Group significantly strengthens its position in the commercial division. For this purpose, the VELUX Group established a VELUX Commercial division to benefit customers in the commercial market.
Sustainability Strategy 2030
Launched in 2020, our Sustainability Strategy 2030 is a 10-year transformational journey in which we strive to pioneer climate and nature action, innovate sustainable products and secure a responsible business. This means taking responsibility for both our past and future carbon emissions.